Franchisors have very little insight into the performance of their Franchisees. ZeeWise’s patented software enables powerful business intelligence similar to that available to the Fortune 500, for the first time to the franchise community.

Jerry Bell has a long and distinguished career in the Franchising industry. Jerry spent 15 years with The Coca-Cola Company including service as an International Division VP. He also served as President of the Far East for Campbell Soup. He later spent 7 years at AFC Enterprises as a Division Chief Operating Officer creating the International Divisions of 2 separate companies, Cinnabon and Seattle’s Best Coffee, which he subsequently merged and grew from 30 to 400 franchised units in 40 countries. 

Jerry joined ZeeWise in 2005 as a Senior Advisor and member of the Board of Directors and was later appointed CEO in 2006. ZeeWise’s customers include such noted Franchisors as: TGIFriday’s, FastSigns, Oreck Vacuums, Focus Brands International, Right-At-Home and many others. Jerry has been associated with the franchise community for over 30 years and is an active member of the IFA, where he has served for many years as a business roundtable chair. Jerry received his Bachelor of Science degree in Management from the Georgia Institute of Technology and an MBA from Harvard University.