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Mark Speece, CEO | 800 Degrees
Branding… A 5,000 Year History
Brands have existed for over 5,000 years. A lot has changed… yet, the fundamentals of branding remain largely the same. How are the best companies building brands today – in the face of an every changing set of customers, competition and communications tools?
Backed by 17 years of business-to-consumer and business-to-business marketing experience, Mark Speece is 800 Degrees’ Naming Director. His expertise in name and tagline development has been used by some of the world’s best-known branding firms. Prior to founding the Atlanta-based brand consultancy with Natalie Ross, Mark was responsible for verbal branding practices at FutureBrand and Landor New York, as well as corporate branding for The Sterling Group. Historically, Mark has managed large-scale programs including global repositioning and brand architecture development, as well as directed numerous naming and renaming assignments for clients such as Boston Scientific, Coca-Cola, Dow Chemical, DuPont, J&J, Microsoft, Motorola, Proctor & Gamble, SunTrust, Turner Broadcasting and Visa.A noted industry expert who develops and manages brands that inspire, endure and create measurable marketplace advantage, Mark is an adjunct instructor at Emory University’s Goizueta School of Business and a guest lecturer at the University of Virginia. His branding insights have been reported by media outlets including Ad Age, Brandweek, BusinessWeek, CNBC, USA Today, Automotive News, Atlanta Journal-Constitution, Atlanta Business Chronicle and Richmond Times-Dispatch.
404.636.4673 | mspeece@800degrees.com | www.800degress.com | @MarkSpeece
Scarlett Gordon, Area Director | N2 Publishing
Graduate of University of GA, BBA.Realtor with Re/Max Greater Atlanta for 15 years prior to joining N2 Publishing in 2010. Scarlett will discuss how N2 Publishing grew to be America’s leading provider of specialty publications in just 7 years.
404-512-6493 | scarlett.gordon@n2pub.com | www.n2pub.com